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National Child Safety Council is perhaps best known for its efforts to address the nationwide tragedy of missing and abducted children. It was discovered that in most incidents of abduction, the children were being taken out of state, and oftentimes across the country. In December of 1984, NCSC initiated the first nationally coordinated Missing Children Milk Carton Program, which within weeks, was implemented by over 700 independent dairies across the nation through the cooperation of milk carton manufacturers, including:
- Potlatch
- International
- Paper
- Westvaco
- Champion
- Weyerhauser
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Photographs and biographies were placed on millions of milk carton side panels, bringing the faces of abducted children and the reality of this national disaster directly to countless Americans and individuals worldwide.
As with all NCSC Programs, all the layouts and camera-ready artwork are supplied by the Council without charge of any kind to carton manufacturers thus, allowing photographs and biographies to be placed on hundreds of millions of milk carton side panels, bringing the faces of abducted children and the reality of this national disaster directly to countless Americans.
Hundreds of national, regional, and local businesses, too numerous to mention individually, joined the program by donating space on packaging or printing informational flyers, posters, and other handouts to help our missing children efforts.
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