Deka Plastics, Inc., of Elizabeth, NJ, created a campaign to promote child abuse prevention education and awareness. Deka Plastics' plan was to market children's mugs using cute, animated characters which delivered appealing and instructional safety messages. The fact that Deka donated 5% of all of its proceeds to help our fight to keep children safe definitely exhibited Deka's corporate heart is in the right place, too!
The series of four mugs, featuring messages on playground safety, street safety, telephone safety, and home safety were available at K-mart stores nationwide. They were also designed to further parent/child dialogue about the problems of abuse and molestation.