In 1993, NCSC was approached by MCI to help promote a Kid Card to be distributed throughout the country.
The information was first printed in English, and as the program expanded it merited a Spanish version printing. For our contribution to this program, National Child Safety Council and Safetypup® were included on the publications and Safetypup® costumes were used at each Bloomingdale's event held in several malls. Information about this program reached: The Detroit News; The PR Newswire Association Inc.; NEWSGRID; The Washington Post; Glenside News - Times Chronicle; and The Mainliner. Approximately 150,000 MCI Kid Cards were distributed.
The program included:
- A plastic card featuring Safetypup® on which kids can keep important emergency telephone numbers.
- A parent's book to help teach kids telephone safety rules.
MCI hosted Kid Card events in the following cities where MCI offices are located:
- Phoenix, Arizona
- Austin, Texas
- Denver, Colorado
- Arlington, Virginia (with Virginia's First Lady, Susan Allen present)
- Sacramento, California
- Albuquerque, New Mexico